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When BlackBerry App World was renamed to BlackBerry World they added more content to their native store which includes Apps, Games, Music and Videos. Lately on BlackBerry World, in India we could only view, try, buy Apps & Games but this morning BlackBerry silently enabled Music category. Now you can buy music with a 30 second sample playback, approximate price starting from Rs. 15 per track.

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Music content is delivered to BlackBerry World by 7digital which recently

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announced that its digital music services are now available in India, Brazil,

Argentina, Colombia and South Africa.

Ben Drury, CEO at 7digital, says:

“We’ve seen strong growth in mobile throughout 2012, and believe it will become the largest platform for music in 2013. The natural route for us is further international expansion in territories where we’re seeing strong mobile growth.”