Frenny Bawa quits RIM

Its been a while we knew Frenny Bawa, Research In Motion’s (RIM) India MD, left the company a while ago but today, there was an official statement,

“This is to confirm that Frenny Bawa – RIM’s Managing Director for India – is leaving RIM in order to pursue other interests. We appreciate Frenny’s past contributions to RIM’s growth and we wish her all the best,”

Couple of months back, Sanjay Kaul, Senior Sales Director also resigned from RIM India and moved to Apple India Pvt. Ltd.

She served last three years at RIM India before was serving as the company’s Vice- President of Global Business Development, based in Canada, and was responsible for looking after the company’s expansion into International markets, specifically India and the Middle East.

Frenny changed BlackBerry® market in India by selling their products into open market rather than carrier locked devices. Announced BlackBerry® Style, BlackBerry® Torch with Deepika Padukone and ofcourse BlackBerry® PlayBook with Bollywood superstar, Salman Khan. She was also interviewed by NDTV at a time when the company is facing hurdles due to security concerns.
Ms. Bawa has played a vital role in BlackBerry’s global expansion into markets such as the Middle East, Africa and most recently, India.

RIM also managed to get an replacement of Frenny Bawa but haven’t announced yet.

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Written by Shahzoor Ali


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