BlackBerry Brand Hikes in India. Beats Samsung & iPhone in Mobile Space

Year 2013 could have never been started better than this! In recent hosted brand survey BlackBerry gets ranked 10th overall & seeded 2nd position to Nokia in mobile handset segment. “We are really excited at having been able to make an impact on a segment that we clearly identified and worked very hard to meet the needs of. If you don’t offer relevant product services, your offering will have no value.” Says Krishnadeep Baruah, Director Marketing at RIM India.

The dominants of west – Samsung & Apple are washed out in the country. Samsung mobiles once ranked in top 10 moved to 12th & iPhone pacing downhill to a distant 35th position. Clearly the competition is between the 3 mobile giants – RIM, Nokia & Samsung disqualifying iPhone to title as a competitor. The release of BlackBerry 10 later this month could even set BlackBerry to #1 spot in mobile space earlier than expected.

Source: TOI

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Written by Shahriyar Ali


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