BlackBerry holds a pretty reputed position in India & it is crucial for company’s CEO John Chen to also focus this country in his turnover plan. Although, the brand lost many numbers to iPhone & Android but it’s still charms many especially in the world of suits. BlackBerry believes it is “well positioned” for the multi-billion dollar Indian enterprise market armed with smartphones across multiple price points and end-to-end mobility solutions.
“In India specifically, we are aggressively targeting large, mid-level and small businesses alike. Late last year, we announced the opening of BlackBerry Enterprise Solutions (BES) Centres in Mumbai and Gurgaon as part of our focus on the enterprise mobility market… BlackBerry has a strong base in India, and we are continuing to build share in this priority market by listening to our customers and delivering the devices and mobile solutions they want.”
– John Chen, CEO at BlackBerry
Apart from enterprise customers, BlackBerry is also attracting many consumers with its new BlackBerry Passport smartphone which apparently is selling pretty well on Amazon & on field. The next smartphone named BlackBerry Classic will be launching in December and is expected to be priced below Rs. 30,000.
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