Huge BlackBerry Passport advertisement at New Delhi Airport

BlackBerry actively engaged with some outdoor advertising in India as well with their latest unique designed – BlackBerry Passport. Last week at Indira Gandhi International Airport, New Delhi, BlackBerry has made a video wall with two huge BlackBerry Passport mockups, which not only shows the square design of the device but also plays a video on its screen, showing its functionality, features and purpose of it. It is installed at the Terminal 3, Arrival Gate. Great advertisement to catch many eyes and learn much more about BlackBerry OS 10.3 and BlackBerry Passport itself.

It’s an appealing outdoor activity that BlackBerry has come up with. Instead of using a printed poster, they have used a large square display to attract passengers. I also think airports are the prime spots for advertisements for BlackBerry. Especially for BlackBerry Passport, as introduced for serious business.

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