Shahriyar Ali
Year’s first and biggest electronic event CES2017 staged hundreds of innovations and unveilings from industry giants last week. BlackBerry shared its forthcoming software solutions while TCL sneak peeks the upcoming BlackBerry smartphone which became the hottest mobile to spot at the event.
The new BlackBerry ‘Mercury’ might be BlackBerry’s last in-house designed and engineered smartphone. However, the two licensed manufacturers TCL and BlackBerry Merah Putih will continue making BlackBerry smartphones running BlackBerry’s secured Android platform.
We’re very excited about the coming BlackBerry branded “Mercury” smartphone. It’s the last phone that we designed and engineered in-house. Our global licensing partner TCL will be manufacturing Mercury and bringing it to market in many countries around the world.
Providing state-of-the-art security software is what we’ve delivered since day one to our customers, and what we will continue to do. BlackBerry is 100 percent focused on software solutions, providing the embedded intelligence to secure the Enterprise of Things so that the Internet of Things can thrive. As part of this strategy, we are now leveraging third parties for the development, distribution, and marketing of BlackBerry handsets, while we continue to own the BlackBerry brand.
The agreement with TCL Communication is BlackBerry’s second licensing agreement. TCL is a global top ten smartphone provider best-known for its Alcatel-branded devices. BlackBerry’s brand recognition and security and software expertise, along with TCL’s hardware and distribution prowess, are a powerful combination.
During CES, TCL gave a sneak peek of Mercury, a secure Android, keyboard-equipped device.
More details about the smartphone, including its official name, will be coming at the Mobile World Congress show in February.
The reception to Mercury was strong. The publications Android Central, Phone Scoop and Android Police all gave BlackBerry Mercury “Best of CES” awards. TechCrunch praised its “solid feel coupled with a modernized version of the iconic BlackBerry design.” Mercury was also a finalist in Engadget’s BEST of CES awards (we should also mention DTEK50 won an Innovation Award from the CES organizer itself).The
We also expect BlackBerry branded phones from BB Merah Putih to come out in Indonesia soon. As our CEO John Chen noted at a press event during CES: “There’s going to be more BlackBerry phones out there because now I have multiple parties creating and distributing and I have local partners to compete in the local space.” We are starting to gain great momentum with our licensing strategy. Look for us to continue pursuing additional licensing partners to bring Mercury as well as other new smartphones to the rest of the world.
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