BlackBerry to provide acoustic solutions for Great Wall Motors’ latest models

Press Release

SHANGHAI, CHINA and WATERLOO, CANADA – September 29, 2022 – BlackBerry Limited (NYSE: BB; TSX: BB) and Shanghai Dayin Technology Co.,Ltd. today announced that BlackBerry® QNX® acoustics technology will help power the company’s “Yin” 2.0 app, set to be used within the intelligent cockpit for Great Wall Motors’ premium WEY Mocha, Latte, and Macchiato vehicle lines.

• Shanghai Dayin Technology has selected BlackBerry to provide acoustic solutions for Great Wall Motors’ next-generation vehicles.
• BlackBerry QNX acoustics technology will help power the company’s “Yin” 2.0 app, set to be used within the intelligent cockpit for Great Wall Motors’ WEY Mocha, Latte, and Macchiato models.
• The app is embedded in Jiayu Tech’s – a subsidiary of Great Wall Motors – MoLife 1.0 intelligent cockpit which is planned to soon enter mass production with Great Wall Motors.
• The cockpit will utilize BlackBerry QNX’s Software-Defined Audio Architecture to provide a variety of application features, including an acoustic vehicle alert system.

The DaYin Technology Co., Ltd. is a China software and solution supplier. We are an automotive and cockpit experienced engineering team, which is a provider for software solution in acoustic application with tuning service and related Cockpit SW infrastructure development. We offer great benefits in automotive/industry fields of application with BlackBerry QNX products, like QNX Acoustics. The DaYin Technology Co., Ltd. is based in Shanghai with more than 10 years of experience in audio & infotainment cockpit software, vehicle network, modeling development, PoC development with advanced concept.

Providing an intuitive and immersive acoustic experience for both drivers and passengers alike, and built on BlackBerry QNX® Active Sound Design (ASD) technology, the “Yin” 2.0 app is embedded in Jiayu Tech’s (a subsidiary of Great Wall Motors) MoLife 1.0 intelligent cockpit which will shortly enter mass production with Great Wall Motors, one of China’s largest automakers.

Leveraging BlackBerry QNX’s leading-edge Software-Defined Audio Architecture (SDAA), the MoLife 1.0 intelligent cockpit provides a variety of unique sound application features, including an acoustic vehicle alert system, engine sound enhancements and dynamic chimes to help manage the total sonic experience both inside and outside of the vehicle. BlackBerry QNX ASD includes a suite of software components that enables Dayin Technology to reduce unwanted cabin noise, enhance, and create new engine sounds, while also allowing it to automatically project sounds to pedestrians to help improve roadway safety.

“After nearly three years of development, Jiayu Tech is pleased to have finalized a complete data-driven product design and development system to help automakers deliver best-in-class vehicle acoustics experiences for their customers, an outcome that would not have happened were it not for the exceptional collaboration with Dayin Technology and BlackBerry QNX,” said Li Haichao, Vice President of Jiayu Tech R&D. “Drivers of Great Wall Motors’ new premium models will be blown away the moment they get into the vehicle and we’re proud of the critical role we play in enhancing the user’s overall acoustics experience both inside and outside the car.”

“We are pleased to join forces with Dayin Technology to develop the advanced vehicle acoustic solutions that have been applied to Jiayu Tech’s intelligent cockpit which will be deployed in Great Wall Motors’ popular premium vehicle lines. BlackBerry has the fully integrated software architecture to manage vehicle acoustics that meet the requirements of advanced system designs,” said Dhiraj Handa, VP, Channel, Partners and Asia-Pacific, BlackBerry IoT. “We look forward to building on our shared successes to help power China’s growing automotive industry.”

“Dayin Technology and BlackBerry have actively collaborated since 2019, maintaining a successful and highly effective working relationship that has further developed the automotive cockpit segment through advanced products,” said Jason Yao, Director of Shanghai Dayin Technology Co. Ltd. “Dayin Technology will continue to provide exceptional acoustic system solutions for OEMs and automakers through continuous innovation, aiming to create a leading personalized acoustic experience for millions of customers.”

QNX AMP enables automakers to design and manage the total sonic experience in their cars with a pure software solution designed to run on both general-purpose application processor cores and DSPs. Because of this flexible design QNX AMP can save bill-of-material costs and time to production while enabling new features and uncompromising sound quality.

The QNX Acoustics Management Platform can provide an estimated 17.4% cost savings and an estimated 6.0% mass savings per automotive audio system.*