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Jaguar Land Rover To Utilize Elektrobit Software which means BlackBerry QNX wins too?

BlackBerry’s Partnership with Elektrobit Brings Smart and Secure Mobility Solutions to Jaguar Land Rover

  • QNX is a secure operating system used in many critical systems, including cars.
  • The deal includes the use of Elektrobit’s software, which will enhance the capabilities of Jaguar Land Rover’s vehicles.
  • The partnership between BlackBerry and Elektrobit has been ongoing for several years, with the two companies working together to develop new technologies.
  • BlackBerry’s QNX software is used in many industries beyond automotive, including medical devices and industrial systems.
  • This deal is a significant win for BlackBerry, as it demonstrates the continued demand for their secure and reliable software.
  • BlackBerry has been working to transition from a hardware-focused company to a software and services company, and this deal is a clear indication of its success.
  • The automotive industry is undergoing a significant transformation, with new technologies such as autonomous driving and connected cars becoming increasingly prevalent.
  • This deal is a win for Elektrobit, as it allows them to expand their reach in the automotive industry.

Jaguar Land Rover’s announcement that they will be using Elektrobit’s EB cadian Sync to power their next-generation infotainment systems is a significant win for BlackBerry, which partnered with Elektrobit in 2019. This move cements BlackBerry’s position as a major player in the automotive software market.

The deal between Jaguar Land Rover and Elektrobit marks a significant milestone in the ongoing integration of technology into the automotive industry. As the market for connected cars continues to grow, automakers are looking for innovative ways to incorporate new technologies into their vehicles. The EB cadian Sync software will enable Jaguar Land Rover to provide its customers with a seamless and intuitive user experience.

BlackBerry’s partnership with Elektrobit in 2019 was a strategic move to expand its presence in the automotive industry. With the rise of autonomous driving, the automotive industry is undergoing a major transformation, and BlackBerry is well-positioned to take advantage of this shift. By acquiring Elektrobit, BlackBerry gained access to a suite of software tools that are essential for developing autonomous driving systems.

The EB cadian Sync software is just one example of the kind of innovative technology that BlackBerry is bringing to the automotive industry. The software provides a range of features that will enhance the driving experience, including advanced voice recognition, natural language processing, and predictive analytics. With these tools, Jaguar Land Rover will be able to offer its customers a truly personalized and intuitive infotainment experience.

But the benefits of this deal go beyond just the technology. BlackBerry’s and Elektrobit have enabled it to establish a stronger foothold in the automotive industry. By combining its expertise in cybersecurity and software development with Elektrobit’s expertise in automotive software, BlackBerry has become a major player in the industry. This deal with Jaguar Land Rover is just the latest example of how BlackBerry is leveraging its position to win business in the automotive market.

BlackBerry and Elektrobit have collaborated to support the Rust programming language for building safe, reliable, and efficient automotive software. Rust is a memory-safe language that provides a secure foundation for software development and is quickly gaining momentum in the automotive industry, where mission-critical software is crucial. The language is an ideal choice for safety-critical software as it eliminates common issues that affect other programming languages such as C and C++. BlackBerry QNX and Elektrobit’s collaboration on the Rust project is a move to maintain functional safety standards as vehicles rely more on software and automation instead of simply hardware. Rust will be integrated with BlackBerry’s safety-certified QNX product portfolio, which is already trusted in more than 215 million vehicles globally.

Overall, the partnership between Jaguar Land Rover and Elektrobit is also a win for BlackBerry. By providing cutting-edge technology and expertise in the automotive industry, BlackBerry is well-positioned to capitalize on the growth of the connected car market. The deal with Jaguar Land Rover is just one example of how BlackBerry is using its resources to win business in this rapidly evolving industry.

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Written by Shahzoor Ali


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